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Parapluie sample project: Battle of the Atlantic Place Emblem and Visual Identity

Image of Parapluie project: Battle of the Atlantic Place Emblem and Visual Identity

One of the most exciting projects underway in Halifax right now is the building of the Battle of the Atlantic Place.

The working group for the project required a visual standard to communicate not only the excitement of the building itself, but also the history and significance of that building's mandate.

To mirror this mandate, the logo's typeface and artwork are based on the printing technologies of the Second World War era, but have been used to create a logo with a contemporary and dynamic look and feel.

Artist's renderings of Battle of the Atlantic Place: Stantec.

Sample image of Parapluie project: Battle of the Atlantic Place Emblem and Visual Identity

Sample image of Parapluie project: Battle of the Atlantic Place Emblem and Visual Identity

Flashing red lights and big warning signs

These are what people see when they find misspellings, improper word usage, and poor grammar in any of your company's documents. You may have the best product in the world, but if your marketing is not professional, then people will not trust you to deliver quality. Parapluie has expert proofreaders to thoroughly check your work for errors and inconsistencies.

Always leave a positive impression

The sometimes arcane field of print production is often misunderstood, and is too often left in the hands of individuals who are not experts in the field. This leads to unwanted expenses due to added time and corrections during the printing process. Since reprints are very expensive, we recommend that you use our print production service — in which every print piece has crisp imagery, accurate colours, and is handled by an ink expert. We maintain a craftsperson's commitment to accurate and knowledgeable reproduction of materials in print.

Front and centre: S.E.O.

Did you know that web-crawlers such as Google constantly change their search policies to adapt to spammers and hackers? Parapluie knows how to get your company to the top of relevant Web searches and we keep up to date on the most recent developments in search engine optimization. When your organization is dependent upon Web Marketing for its success, you need to ensure that it can be seen — front and centre.

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